Make Money from Your Company: SWOT Research to Suit Your Needs

Total Marketing Group specializes in marketplace intelligence along with resourceful answers pertaining to modern business segments. Its experts study and analyze the industry as well as the variety of factors along with the altering current market behaviour. The accuracy and reliability along with info perfection shows an advantage with regard to pricing and with time period managing which will guide the specialists in meeting his or her targets in the cost-effective along with well-timed manner. This kind of evaluation have been prepared to present business skills pertaining to managing specialists, business analysts, survey companies, investors, along with management and business analysts. It may help all of them recognize your wants in the business as a whole, their ideal place, along with projects which will allow them inside informed decision-making. It consists of drilling down into the company’s management and business loved ones construction, along with tracking related news … [Read more...]

11 Basic Social Media Safety Tips from Mike Johansson

  Keep your personal information private: Be careful what information you share and post online and with whom you share it– expect that people other than your friends can see it. Don’t post information that would make you or your family vulnerable: This might include details such as your date of birth, address, information about your daily routine, holiday plans or the school your children attend. Set your online social networking profiles to private: Never share your account details with others and regularly update your computer’s security software. Note: If you choose not to set some accounts to private remember to be extra cautious about what you share and who you connect with. Grant access cautiously: Apps often allow you to sign in via Twitter or Facebook, but in so doing are you granting unknown people access to your account? One small safeguard is to Google any app by name before clicking through. If there is trouble with an app chances are someone has posted about … [Read more...]

How to Share Content on Social Media in 5 Minutes a Day

Dennis Shiao shares his advice on how to minimize your time posting on social media. According to him, the goal of this post is to show you how to get started with social media sharing in as little as five minutes a day. The post is geared towards individuals (rather than brands), although some tips certainly apply to brands. If you can find five minutes in your day, I’ve got a system just for you. This is a system that’s proven to work (or your money back). There are a few prerequisites to complete first: If you don’t have one already, create a Twitter account. Populate your Twitter profile. Here’s a useful guide on how to do just that. If you don’t have one already, create a LinkedIn account. Populate your LinkedIn profile. The LinkedIn blog provides some good tips on this. If you don’t have one already, create a SlideShare account. Populate your SlideShare profile. The SlideShare blog provides a good set of tips to get started. Connect your SlideShare and … [Read more...]

Get Updated With the New Google Hummingbird and “Keyword Not Provided”

Zeke Camusio of Social Media Today asked “Has Google rocked the boat again?” In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post I’ll talk about how your SEO strategy needs to adapt to the new algorithm and some clever ways you can still get relevant keyword information. Google Hummingbird Every time Google releases a new algorithm people tend to freak out. Well, this time there’s no need to. After releasing Hummingbird, Google waited a month to announce it and nobody even noticed it during that month, so there’s no need to panic about this new algorithm. Hummingbird’s goal is to better understand the intent behind searches. Google is trying to understand what type of result you’re looking for so it can provide you with more relevant results. For example, if you search for “safari” Google will try to figure out if you want to go on a safari, if you’re researching what … [Read more...]

10 Important Questions to Ask Beofre Creating a Social-Media Marketing Strategy

  To attract and engage social-media fans and followers -- and ideally convert them into customers -- KIM LACHANCE SHANDROW  suggests that you'll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company's social-marketing plan: 1. What should my company aim to achieve with social media?  That depends on the type of business you're in. You may want to use social media to gain exposure for your brand, to directly interact with your customers or to promote specific products and services. "The first and most important step in creating your plan is to clearly identify your goals," says Lee Odden, chief executive of TopRank Online Marketing, a Minnesota-based, a digital marketing agency, and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley, 2012). "Next, … [Read more...]

Interpreting Facebook Page Insights: Reach vs. Engagement

If you are trying to grow your fan base or get a certain post seen, Reach may be the metric for you. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. According to Yasmin Bendror in her post at Social Media Today, Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly potential customers in an intimate, exceptional one-on-one way. However, it’s also one of the most fluid platforms making it hard for businesses, large and small alike, to keep up with the latest updates on the platform and interpreting the ever-evolving Insights. Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. But it’s not always easy to interpret what … [Read more...]